CRH Media advertisement
The media of high-speed rail advertising is diverse. Harmony has carried a total of 2.53 billion passengers on national railways, creating an atmosphere for the brand and fully demonstrating the brand's strength. Covering all high-speed rail lines across the country, high-speed rail advertising has surpassed traditional outdoor media.
Through the organic combination of multi-faceted and multi-form media in the car, including headers, table stickers, posters, brand canopies, exterior door stickers, voice broadcasts, and LED scrolling screens, it transcends traditional advertising forms of one-way communication and realizes branding. Deep spread and penetration.
body color sticker advertising
High-speed rail body color sticker advertising is the outer sticker of the train body. The high-speed rail body color sticker advertising media is located on both sides of each truck of the train. It is the largest advertising position outside the train. It strongly attracts the attention of passengers at the auto show and covers passengers on all platforms along the line. It highlights Brand momentum and build brand image.
Creative sticker advertising
The media area of the car body creative sticker is large, the picture is unique and continuous, and the brand presentation is strong. The characteristics of the product are rendered through the large picture to create a product experience scene. The media location determines the extremely high advertising exposure rate, which is most conducive to increasing brand awareness.
Seat banner advertisement
The high-speed rail seat header advertisement is located on the seat cushion. Each car costs about 500-600 yuan/group (mainly based on specific models). It is arranged in a matrix to highlight the brand momentum. The brand is shocking and the audience can clearly see it. Read the unique selling points of brand products, and the media will expose them multiple times throughout the entire process, which is highly compelling.
Table sticker advertising
In the second-class carriage, on the back of the table, you can see immediately after you sit down, one-to-one close communication, close visual distance, exclusive advertising window throughout the journey, add QR code to attract passengers to participate in interaction and learn more about the product, 5 seats in a row can be placed Different advertising images for the same brand.
poster advertising
Poster advertisements in high-speed train carriages are located in prominent locations such as the entrance of the carriage, covering all high-speed rail passengers; the media display area is large, can carry more information, and create product experience scenes. The location of the media determines the high advertising exposure rate, which is most conducive to increasing brand awareness.
Car exterior door sticker
The in-car high-speed rail exterior door stickers highlight the brand's momentum and provide a panoramic view of the brand. The audience can clearly read the unique selling points of the brand's products. The media has multiple exposures throughout the entire process, which is highly compelling and suitable for strong brand communication.
Interior door sticker
Passengers must pass through the media when getting on and off the train, covering all high-speed rail passengers. The media display area is large and can carry more information.
Creative stickers
The creative stickers on the table and other conspicuous places can be seen as soon as you sit down, one-on-one close communication, close visual distance, flexible creativity, and effectively enhance brand memory.
Brand canopy
In-car brand canopy advertising highlights the brand momentum and provides a panoramic view of the brand shock. The audience can clearly read the unique selling points of the brand products. The media has multiple exposures throughout the entire process, which is highly compelling and suitable for strong brand communication. It is most conducive to increasing brand awareness.